Platforms
iOS only, Android only, or both. Supporting both with separate native code roughly doubles the front end work.
COST GUIDE
The cost of a mobile app depends on the platforms you target, the backend behind it, and how much is custom. Here are realistic ranges for simple, mid-complexity and complex apps, and the choices that change them.
Get an app estimateComplexity matters more than screen count. These three bands describe most of the apps we are asked about.
A focused app with a few screens, login, and a basic backend or existing API.
User accounts, payments, push notifications, an admin panel, and third party integrations.
Real time features, marketplace or multi-role logic, offline support, and heavy integrations.
These are indicative ranges for projects built by a small, senior team. They are a planning guide, not a quote. A real estimate depends on your scope, integrations, and how much of the design is already decided.
These decisions change the price of an app more than any other.
iOS only, Android only, or both. Supporting both with separate native code roughly doubles the front end work.
A shared codebase lowers cost and speeds up updates. Native code is worth it when the app depends on device features or top performance.
Accounts, data, payments, and the tools your team uses to manage the app often match the effort of the app itself.
Standard components are faster and cheaper than custom animation, illustration, and many unique screens.
Maps, chat, payments, analytics, and other services each add connection, testing, and ongoing upkeep.
App store review, required updates for new phone software, and support continue after the first launch.
The technical approach is the largest single lever on cost, so it is worth choosing deliberately.
| Approach | Relative cost | Best for | Trade-off |
|---|---|---|---|
| Cross-platform (Flutter, React Native) | Lower: one codebase for both platforms | Most business and consumer apps | A few device specific features need extra work |
| Native (Swift, Kotlin) | Higher: two separate builds | Apps that need deep hardware access or top performance | Two codebases to build and maintain |
| Progressive web app | Lowest | Simple tools where an app store listing is not required | Limited device access, especially on iPhones |
A clear sequence keeps the budget visible from the first idea to the store listing.
We define who the app is for, map the main journeys, and agree what belongs in the first release.
Start hereScreens are designed and linked into a prototype you can tap through before development begins.
Before buildingThe app and backend are developed in short cycles, with working builds to review along the way.
In sprintsWe prepare the store listings, publish the app, and hand over code, documentation, and access.
LaunchSmart scoping saves more than negotiating the hourly rate.
Founders often budget for the screens they can picture and overlook everything behind them. The backend, the admin panel, analytics, app store preparation, and testing on many different devices are all real work, and leaving them out of an early estimate is the most common reason apps go over budget.
There is also the cost of staying current. Apple and Google release new operating system versions every year, and apps need periodic updates to keep working and stay in the stores. Treating maintenance as part of the plan, rather than a surprise, keeps the product healthy and the budget predictable.
THE FIRST STEP
Share your goals, your current setup, and the main challenge you want to solve. We will use that context to discuss a practical scope and the information needed to plan the work.
Start a project conversationAn app is more than what appears on the phone. It usually needs a backend, an admin area, store releases, analytics, and updates after launch. We estimate all of these together so the number you see covers the complete product, and we show which parts can be simplified in a first version.
A focused app with a handful of screens often falls between $8,000 and $20,000. Apps with accounts, payments, notifications, and an admin panel typically cost $20,000 to $50,000, and complex apps with real time features or several user roles can exceed $50,000.
Usually yes. Frameworks such as Flutter and React Native let one codebase serve both iOS and Android, which reduces build and maintenance effort. Native development makes sense when an app needs deep hardware access or the highest possible performance.
The app on the phone is only the visible part. Accounts, data storage, payments, notifications, and an admin panel all live on the backend, and they often take as much effort as the app itself.
Plan for hosting, operating system updates, bug fixes, and store requirements. A common guideline is 15 to 20 percent of the build cost per year, and the Apple and Google developer accounts have their own fees.